The Ammonista Report is published quarterly by Pat Johnson, principal of Ammonista – a unique consultancy that merges brand strategy with entrepreneurialism. Transforming future trends and cultural insights into authentic business strategies, Pat helps people and companies create brands of significance. An entrepreneur herself, she brings thought leadership to global health, energy and technology companies – and advises many start-ups. Prior to Ammonista, she directed some of the best brands in the business, as founder of nationally-acclaimed creative ad agency NORTH. Subscribe here.