Every time I get asked about myself or my company, I end up talking too much and saying too little. Can you help me with my ‘elevator pitch’? ~ Verbose in Vancouver
Read Morea collection of dear ammonista q+a
How important is it to have a personal brand online?
How important is it to have a personal brand online? ~Hesitant in Honolulu
Read MoreBranded gifts or logo-free?
We’re exploring corporate gifts for the holidays and are debating whether or not to print our logo on the item. What are your thoughts? ~ Branded in Boulder
Read MoreWhen is it time to change a business name?
How do I evaluate when (or if) to change my business name? Our original name isn’t as relevant to the business as it once was – and new senior staff members are interested in changing it. That said, I’ve always been taught that consistency is critical. Can you weigh in? ~ Concerned in Connecticut
Read MorePassion or paycheck?
After 15 years in my industry, I find myself in that place where I’m really good at what I do and have built a strong reputation – but absolutely not as excited about my work as I once was. I’d like to pursue some other things that I'm more passionate about – but nervous about starting all over again. How do I jump tracks and give up my hard-earned success? ~ Anxious in Austin.
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