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      <image:title>a collection of dear ammonista q+a</image:title>
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    <loc>http://www.ammonista.com/dear-ammy-archive/2013/11/4/to-groupon-or-not</loc>
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      <image:title>a collection of dear ammonista q+a - To Groupon or not?</image:title>
      <image:caption>How do I evaluate when (or if) to change my business name?  Our original name isn’t as relevant to the business as it once was – and new senior staff members are interested in changing it.  That said, I’ve always been taught that consistency is critical.  Can you weigh in?</image:caption>
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    <loc>http://www.ammonista.com/dear-ammy-archive/2013/10/31/passion-paycheck</loc>
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      <image:title>a collection of dear ammonista q+a - Passion or paycheck?</image:title>
      <image:caption>I’d like to pursue some other things that I'm more passionate about – but nervous about starting all over again.  How do I jump tracks and give up my hard-earned success?</image:caption>
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    <loc>http://www.ammonista.com/dear-ammy-archive/2013/10/30/business-name-change</loc>
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    <lastmod>2014-01-08</lastmod>
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      <image:title>a collection of dear ammonista q+a - When is it time to change a business name?</image:title>
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  <url>
    <loc>http://www.ammonista.com/dear-ammy-archive/2013/12/8/branded-corporate-gifts</loc>
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    <lastmod>2014-11-23</lastmod>
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      <image:title>a collection of dear ammonista q+a - Branded gifts or logo-free?</image:title>
      <image:caption>Cool doesn't have to cost a lot either - such as these oh-so-relevant Sears Craftsman Carpenter Pencils.</image:caption>
    </image:image>
    <image:image>
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      <image:title>a collection of dear ammonista q+a - Branded gifts or logo-free?</image:title>
      <image:caption>We're exploring corporate gifts for the holidays</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/52a4e8e7e4b0525f9c3997bf/1386539240463/branding-coasters.jpg</image:loc>
      <image:title>a collection of dear ammonista q+a - Branded gifts or logo-free?</image:title>
      <image:caption>Brands truly elevate the art of merchandise in a relevant, interesting way: Tazo Tea's Coasters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/52a4eac5e4b07a0bf2bf12ea/1386539718626/branding-bags.jpg</image:loc>
      <image:title>a collection of dear ammonista q+a - Branded gifts or logo-free?</image:title>
      <image:caption>Some brands that truly elevate the art of merchandise in a relevant, interesting way: Pantone's smart messenger bags.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/52a4eb15e4b0525f9c399b32/1386539800298/branding-journal.jpg</image:loc>
      <image:title>a collection of dear ammonista q+a - Branded gifts or logo-free?</image:title>
      <image:caption>Some brands that truly elevate the art of merchandise in a relevant, interesting way: a branded journal from Target one might actually use.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/52a4e9afe4b0b9a607d14fce/1386539440794/branding-teabox.jpg</image:loc>
      <image:title>a collection of dear ammonista q+a - Branded gifts or logo-free?</image:title>
      <image:caption>Some brands that truly elevate the art of merchandise in a relevant, interesting way: Tazo Tea's wooden gift boxes.</image:caption>
    </image:image>
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    <loc>http://www.ammonista.com/dear-ammy-archive/2013/12/14/personal-brand-online</loc>
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    <lastmod>2014-04-10</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/52bc9716e4b0911754519bda/1388091160656/onebio-2.png</image:loc>
      <image:title>a collection of dear ammonista q+a - How important is it to have a personal brand online?</image:title>
      <image:caption>Dear Ammonista, How important is it to have a personal brand online? Social Media Explained.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/52b61bebe4b060add9448b8b/1387666427509/one-bio.png</image:loc>
      <image:title>a collection of dear ammonista q+a - How important is it to have a personal brand online?</image:title>
      <image:caption>For a simple, turn-key and visually interesting online presence, the folks at OneBio help you to build a personal brand online and manage online networks from one place.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/52b6196de4b018ec19b97a49/1387665776273/onebio-1.png</image:loc>
      <image:title>a collection of dear ammonista q+a - How important is it to have a personal brand online?</image:title>
      <image:caption>Dear Ammonista, How important is it to have a personal brand online? For a simple, turn-key and visually interesting online presence, check out the folks at OneBio.</image:caption>
    </image:image>
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    <loc>http://www.ammonista.com/dear-ammy-archive/2014/4/10/elevator-speech</loc>
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    <lastmod>2014-04-15</lastmod>
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      <image:title>a collection of dear ammonista q+a - Elevator Speech?</image:title>
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  <url>
    <loc>http://www.ammonista.com/dear-ammy-archive/2015/11/16/how-to-get-unstuck</loc>
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    <lastmod>2015-11-19</lastmod>
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      <image:title>a collection of dear ammonista q+a - how to get my team unstuck?</image:title>
      <image:caption>Image Courtesy: b2bmarketinginsider.com</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/564d8b49e4b0073f75738f3d/1447922506173/images.jpeg</image:loc>
      <image:title>a collection of dear ammonista q+a - how to get my team unstuck?</image:title>
      <image:caption>Image Courtesy: actionforbetterhealthcare.com</image:caption>
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    <loc>http://www.ammonista.com/dear-ammy-archive/category/business</loc>
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  <url>
    <loc>http://www.ammonista.com/dear-ammy-archive/category/design</loc>
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  <url>
    <loc>http://www.ammonista.com/dear-ammy-archive/category/life</loc>
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    <loc>http://www.ammonista.com/dear-ammy-archive/tag/ar+2014+namebrand</loc>
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  <url>
    <loc>http://www.ammonista.com/ammonista</loc>
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    <priority>0.75</priority>
    <lastmod>2019-12-18</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/524262dbe4b0a1010e956529/5281aec0e4b05f093cd172a2/1477244578010/treeringsburned.jpg</image:loc>
      <image:title>about - creating authentic and compelling brands from the inside out</image:title>
      <image:caption>The inspiration for the name Ammonista comes from a life-long fascination with ammonites, organic mineral fossils of ancient sea animals that lived over 400 million years ago. If a tiny squid-like creature can create such a beautiful impression that is being admired millions of years later, imagine what kind of imprint a purposeful company can create?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/54a24c83e4b0be677c13814b/1419922586921/treeringsburned.jpg</image:loc>
      <image:title>about</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/524262dbe4b0a1010e956529/5271c535e4b08d0d31704b12/1477244592461/ammonista-teal-staircase.jpg</image:loc>
      <image:title>about - about</image:title>
      <image:caption>Ammonista is a unique consultancy that merges brand strategy with entrepreneurialism.   We conspire with companies to excavate the most meaning out of their brands and express them in authentic, substantive and sustainable ways --- inspiring irrationally loyal fans in the process.   In short, it's building the brand from the inside out, starting with what’s intensively burning in the bellies of the company visionaries that may serve as a beacon to attract the like-hearted.   what we do   Acceleration Innovation Culture Successions Startups Turnarounds Exits       Pat Johnson is a futurist, anthropologist and entrepreneur. A 25-year brand veteran, she’s principal of Ammonista – a unique consultancy that merges brand strategy with entrepreneurialism.   Transforming future trends and cultural insights into authentic business strategies, Pat helps people and companies create brands of significance.  An entrepreneur herself, she brings thought leadership to global health, energy and technology companies – serves as an Entrepreneur-In-Residence for a high-tech investment fund - and advises many start-ups.   An area of particular interest to Pat is health and well-being.  Foreseeing the continuing ‘upstream’ focus of the health care industry, she founded Root Whole Body, a wellness center concept for the enlightened and curious who embrace holistic health. Prior to Ammonista, she directed some of the best brands in the business, as founder/CEO of nationally-acclaimed creative ad agency NORTH.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/524262dbe4b0a1010e956529/54a25252e4b0f8d712d25b2c/1504013188051/peony-800.jpg</image:loc>
      <image:title>about - who</image:title>
      <image:caption>Pat Johnson is a futurist, anthropologist and entrepreneur.   A 25-year brand veteran, she’s principal of Ammonista – a unique consultancy that merges brand strategy with entrepreneurialism.     Transforming future trends and cultural insights into authentic business strategies, Pat helps companies create brands of significance.  An entrepreneur herself, she brings thought leadership to global health, energy and technology companies – participates in several investment funds - and advises many start-ups. Foreseeing the continuing ‘upstream’ focus of the health care industry, she founded Root Whole Body, a whole body health concept for those seeking a natural-first approach to their health and vitality.   Prior to Ammonista, she directed some of the best brands in the business, as Founder/CEO of nationally-acclaimed creative ad agency NORTH.  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/524262dbe4b0a1010e956529/54a252a2e4b029881f07ffc5/1576698341670/Silo.jpg</image:loc>
      <image:title>about - Portfolio</image:title>
      <image:caption>Ann Sacks Brooks Running Root Whole Body Providence Rumblefish Stashbox Bridgeport Brewing Gerber Legendary Blades Portland General Electric Jantzen Undisclosed Others</image:caption>
    </image:image>
  </url>
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    <loc>http://www.ammonista.com/events1</loc>
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    <lastmod>2016-04-28</lastmod>
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      <image:title>Event Posts</image:title>
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    <loc>http://www.ammonista.com/events1/thailand</loc>
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    <lastmod>2015-02-09</lastmod>
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      <image:title>Event Posts - Thailand Yoga + Wellness Cultural Adventure 2016</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/52e2e9dde4b069da8f4966c5/1390602719298/</image:loc>
      <image:title>Event Posts - Thailand Yoga + Wellness Cultural Adventure 2016</image:title>
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      <image:title>Event Posts - Thailand Yoga + Wellness Cultural Adventure 2016</image:title>
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      <image:title>Event Posts - Thailand Yoga + Wellness Cultural Adventure 2016</image:title>
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      <image:title>Event Posts - Thailand Yoga + Wellness Cultural Adventure 2016</image:title>
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      <image:title>Event Posts - Thailand Yoga + Wellness Cultural Adventure 2016</image:title>
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    <loc>http://www.ammonista.com/events1/mindful-leader-retreat-2015</loc>
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    <lastmod>2015-05-05</lastmod>
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      <image:title>Event Posts - The Mindful Leader Retreat 2015</image:title>
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      <image:title>Event Posts - The Mindful Leader Retreat 2015</image:title>
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      <image:title>Event Posts - The Mindful Leader Retreat 2015</image:title>
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      <image:title>Event Posts - The Mindful Leader Retreat 2015</image:title>
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      <image:title>Event Posts - The Mindful Leader Retreat 2015</image:title>
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      <image:title>Event Posts - The Mindful Leader Retreat 2015</image:title>
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      <image:title>Event Posts - The Mindful Leader Retreat 2015</image:title>
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      <image:title>Event Posts - The Mindful Leader Retreat 2015</image:title>
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  <url>
    <loc>http://www.ammonista.com/events1/thailand2018</loc>
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    <lastmod>2018-08-02</lastmod>
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      <image:title>Event Posts - Thailand 2018: 10-Day Yoga + Wellness Cultural Adventure with Root whole body</image:title>
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      <image:title>Event Posts - Thailand 2018: 10-Day Yoga + Wellness Cultural Adventure with Root whole body</image:title>
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      <image:title>Event Posts - Thailand 2018: 10-Day Yoga + Wellness Cultural Adventure with Root whole body</image:title>
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      <image:title>Event Posts - Thailand 2018: 10-Day Yoga + Wellness Cultural Adventure with Root whole body</image:title>
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      <image:title>Event Posts - Thailand 2018: 10-Day Yoga + Wellness Cultural Adventure with Root whole body</image:title>
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  <url>
    <loc>http://www.ammonista.com/events1/bali2017</loc>
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    <lastmod>2016-04-29</lastmod>
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      <image:title>Event Posts - Bali 2017 Yoga + Wellness Cultural Adventure with Root</image:title>
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    <loc>http://www.ammonista.com/events1/thailand2017-jhgjp</loc>
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    <lastmod>2018-08-02</lastmod>
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      <image:title>Event Posts - Copy of Thailand 2018: 10-Day Yoga + Wellness Cultural Adventure with Root whole body</image:title>
    </image:image>
    <image:image>
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      <image:title>Event Posts - Copy of Thailand 2018: 10-Day Yoga + Wellness Cultural Adventure with Root whole body</image:title>
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      <image:title>Event Posts - Copy of Thailand 2018: 10-Day Yoga + Wellness Cultural Adventure with Root whole body</image:title>
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      <image:title>Event Posts - Copy of Thailand 2018: 10-Day Yoga + Wellness Cultural Adventure with Root whole body</image:title>
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    <lastmod>2015-12-31</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/527c26a1e4b073e855197b3c/527c26c6e4b073e855197b63/1419927188201/treeringsburned.jpg</image:loc>
      <image:title>ammonista - creating authentic and compelling brands from the inside out</image:title>
      <image:caption>The inspiration for the name Ammonista comes from a life-long fascination with ammonites, organic mineral fossils of ancient sea invertebrates that lived over 400 million years ago. If a tiny squid-like creature can make such an amazing impression that is being admired millions of years later, imagine what kind of imprint a purposeful human can make?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/568593c5b204d5442c2f289d/1419927188201/treeringsburned.jpg</image:loc>
      <image:title>ammonista - creating authentic and compelling brands from the inside out</image:title>
      <image:caption>The inspiration for the name Ammonista comes from a life-long fascination with ammonites, organic mineral fossils of ancient sea invertebrates that lived over 400 million years ago. If a tiny squid-like creature can make such an amazing impression that is being admired millions of years later, imagine what kind of imprint a purposeful human can make?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/527c26a1e4b073e855197b3c/527c2a03e4b0f8cca9ae7ea7/1420078375116/ammonista-teal-staircase.jpg</image:loc>
      <image:title>ammonista - about</image:title>
      <image:caption>Ammonista is a unique consultancy that merges brand strategy with entrepreneurialism.   We conspire with companies to excavate the most meaning out of their brands and express them in authentic, substantive and sustainable ways --- inspiring irrationally loyal fans in the process.   In short, it's building the brand from the inside out, starting with what’s intensively burning in the bellies of the company visionaries that may serve as a beacon to attract the like-hearted.   what we do   Acceleration Innovation Culture Successions Startups Turnarounds Exits</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/527c26a1e4b073e855197b3c/5248b677e4b05bfd3a99a2b4/1420078330014/flower.jpg</image:loc>
      <image:title>ammonista - who</image:title>
      <image:caption>Pat Johnson is a futurist, anthropologist and entrepreneur.   A 25-year brand veteran, she’s principal of Ammonista – a unique consultancy that merges brand strategy with entrepreneurialism.     Transforming future trends and cultural insights into authentic business strategies, Pat helps companies create brands of significance.  An entrepreneur herself, she brings thought leadership to global health, energy and technology companies – serves as an Entrepreneur-In-Residence for a high-tech investment fund - and advises many start-ups. Foreseeing the continuing ‘upstream’ focus of the health care industry, she founded Root Whole Body, a wellness center concept for the enlightened and curious who embrace holistic health.   Prior to Ammonista, she directed some of the best brands in the business, as founder/CEO of nationally-acclaimed creative ad agency NORTH.</image:caption>
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      <image:title>ammonista - portfolio</image:title>
      <image:caption>  Ann Sacks Brooks Running Root Whole Body Providence Toyota Jantzen Stashbox Bridgeport Brewing Gerber Legendary Blades Portland General Electric One Vibe Undisclosed Others</image:caption>
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      <image:title>ammonista - portfolio</image:title>
      <image:caption>Ann Sacks Brooks Running Root Whole Body Providence Toyota Jantzen Stashbox Bridgeport Brewing Gerber Legendary Blades Portland General Electric One Vibe Undisclosed Others</image:caption>
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    <lastmod>2014-03-31</lastmod>
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    <lastmod>2014-01-09</lastmod>
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      <image:title>The Ammonista Report - Winter 2014 Feature Story</image:title>
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      <image:title>The Ammonista Report - Winter 2014 Feature Story</image:title>
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      <image:title>The Ammonista Report - Winter 2014 Feature Story</image:title>
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      <image:title>The Ammonista Report - Winter 2014 Feature Story</image:title>
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      <image:title>The Ammonista Report - Winter 2014 Feature Story</image:title>
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      <image:title>The Ammonista Report - Winter 2014 Feature Story</image:title>
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      <image:title>The Ammonista Report - Winter 2014 Feature Story</image:title>
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      <image:title>The Ammonista Report - Winter 2014 Feature Story</image:title>
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      <image:title>The Ammonista Report - Winter 2014 Feature Story</image:title>
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      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/52c30d46e4b0a99fb3cc13ee/1388514631442/substance-ecocycle.png</image:loc>
      <image:title>The Ammonista Report - Winter 2014 Feature Story</image:title>
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      <image:title>The Ammonista Report - Winter 2014 Feature Story</image:title>
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      <image:title>The Ammonista Report - Winter 2014 Feature Story</image:title>
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      <image:title>The Ammonista Report - Winter 2014 Feature Story</image:title>
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      <image:title>The Ammonista Report - Winter 2014 Feature Story</image:title>
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      <image:title>The Ammonista Report - Winter 2014 Feature Story</image:title>
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      <image:title>The Ammonista Report - Winter 2014 Feature Story</image:title>
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      <image:title>The Ammonista Report - What's New: OneBio</image:title>
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      <image:title>The Ammonista Report - What's New: OneBio</image:title>
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  <url>
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      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/52696610e4b00ee8d5e626fe/1382639123104/waterwheel.jpg</image:loc>
      <image:title>a collection of ammonista stimuli</image:title>
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  <url>
    <loc>http://www.ammonista.com/archive/2014/4/10/3-nametag-identifies-strangers</loc>
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    <lastmod>2014-04-15</lastmod>
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      <image:title>a collection of ammonista stimuli - NameTag Identifies Strangers</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/534707b8e4b09ac511748765/1397163961483/</image:loc>
      <image:title>a collection of ammonista stimuli - NameTag Identifies Strangers</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/534707f7e4b0977680d0a367/1397164024483/</image:loc>
      <image:title>a collection of ammonista stimuli - NameTag Identifies Strangers</image:title>
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  <url>
    <loc>http://www.ammonista.com/archive/2014/4/10/4-your-own-private-radio</loc>
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    <lastmod>2014-04-15</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/534db977e4b04dc9f382c12a/1397602682079/</image:loc>
      <image:title>a collection of ammonista stimuli - Your Own Private Radio Station</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/534db9a9e4b0d151bc8546a9/1397602730556/</image:loc>
      <image:title>a collection of ammonista stimuli - Your Own Private Radio Station</image:title>
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  <url>
    <loc>http://www.ammonista.com/archive/2013/10/24/10-big-companies-that-promote-employee-meditation</loc>
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    <lastmod>2013-12-02</lastmod>
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      <image:title>a collection of ammonista stimuli - 10 Big Companies That Promote Employee Meditation</image:title>
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      <image:title>a collection of ammonista stimuli - 10 Big Companies That Promote Employee Meditation</image:title>
      <image:caption>10 big companies that promote employee meditation.</image:caption>
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  <url>
    <loc>http://www.ammonista.com/archive/2013/10/14/8-tips-for-startups</loc>
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    <lastmod>2013-12-02</lastmod>
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  <url>
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    <lastmod>2013-12-02</lastmod>
    <image:image>
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      <image:title>a collection of ammonista stimuli - Show Don't Tell</image:title>
      <image:caption>Here’s a print ad that completely disrupted the market with it’s non-consumerism ethos – which of course, ran on the shopping holy day of Black Friday. Genius. And braveheart courage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/526838fbe4b09e35aa7daa9b/1382562044497/show-dont-tell.jpg</image:loc>
      <image:title>a collection of ammonista stimuli - Show Don't Tell</image:title>
      <image:caption>Advertising tip: show don't tell. Everything works better as a narrative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/526834fce4b03f2a90a4d018/1382561021234/10Kvillages.png</image:loc>
      <image:title>a collection of ammonista stimuli - Show Don't Tell</image:title>
      <image:caption>Explaining what a company’s about and where it started are the first steps to building relationships with customers… not contracts or transactions, relationships with emotions and motive.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/526833b4e4b02692565ffca1/1382560706864/moleskine.jpg</image:loc>
      <image:title>a collection of ammonista stimuli - Show Don't Tell</image:title>
      <image:caption>Moleskine. Anytime you can feasibly namedrop Hemmingway, van Gogh and Picasso in your narrative, you’re probably on to something.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/5268376ce4b0269256600a6e/1382561743494/trustworthy-face.jpg</image:loc>
      <image:title>a collection of ammonista stimuli - Show Don't Tell</image:title>
      <image:caption>Putting a trustworthy face behind a service that ranks the trustworthiness of services, is a no-brainer… and a great narrative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/52683463e4b0ca729873066f/1382560867776/toms-logo.png</image:loc>
      <image:title>a collection of ammonista stimuli - Show Don't Tell</image:title>
      <image:caption>These come with a built in story – and it’s a great one. As we learned above, that means more than image and quality combined.</image:caption>
    </image:image>
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    <loc>http://www.ammonista.com/archive/2013/10/23/make-personal-health-happen</loc>
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    <lastmod>2013-12-02</lastmod>
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    <loc>http://www.ammonista.com/archive/2014/4/10/augmented-reality-hits-retail</loc>
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    <lastmod>2014-04-28</lastmod>
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      <image:title>a collection of ammonista stimuli - Augmented Reality hits Retail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/53470b76e4b01ce82d494e9e/1397164920962/</image:loc>
      <image:title>a collection of ammonista stimuli - Augmented Reality hits Retail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/53470b58e4b01ce82d494e79/1397164889650/watch1.jpg</image:loc>
      <image:title>a collection of ammonista stimuli - Augmented Reality hits Retail</image:title>
      <image:caption>Design brand Dezeen hosted an augmented reality experience for its online watch store at London department store and most recently at SXSW in Austin. By putting on a paper wristband and placing it in front of a camera, shoppers were able to see their wrist on a screen ‘wearing’ a watch and try on as many different colors and models they desired.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/53470b8de4b0aea4477d2159/1397164942908/</image:loc>
      <image:title>a collection of ammonista stimuli - Augmented Reality hits Retail</image:title>
      <image:caption>Select several garments off the rack and the virtual fitting room at Topshop allows you to see yourself onscreen with your clothes. The built-in camera tracks a person’s body and superimposes over it a 3D model of the dress. Perfect for the preliminary ‘wonder what this would look like on?’ shopping stage - No lines, no hassle and no stress for the customer and no clean up and rehanging for the store clerk! Of course, once you found your favorites, you’d need to try on for size before buying. But definitely cuts the time in half!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ammonista.com/archive/2013/10/14/root-whole-body-a-manifesto</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-02-14</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/525cb101e4b085ed8fa1f926/1381806338760/root+whole+body</image:loc>
      <image:title>a collection of ammonista stimuli - Root Whole Body: a Manifesto</image:title>
      <image:caption>This was written before Root Whole Body opened its doors and serves as a manifest to why we're here</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ammonista.com/archive/every-presentation-worth-doing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-12-02</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/527d1b02e4b0101a02ef84c0/1383930627826/seth-godin.png</image:loc>
      <image:title>a collection of ammonista stimuli - Communicator or Catalyst?</image:title>
      <image:caption>Seth Godin, best selling author. Go make something happen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ammonista.com/archive/2013/11/28/thanksgiving-personal-story</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-12-21</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/5297bb84e4b05482b019f22d/1385675657505/thanksgiving-personal-story.jpeg</image:loc>
      <image:title>a collection of ammonista stimuli - Making Every Day Thanksgiving - A personal story</image:title>
      <image:caption>MAKING EVERY DAY THANKSGIVING - A personal story by Pat Johnson, business strategist at Ammonista and owner of Root Whole Body.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ammonista.com/archive/2013/10/14/heres-to-the-entrepreneurs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-02-14</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/525cb20fe4b04218d8ad8efb/1381806609030/roosevelt-entreprenuer-spirit.jpg</image:loc>
      <image:title>a collection of ammonista stimuli - Here's to the Entrepreneurs</image:title>
      <image:caption>Theodore Roosevelt: in the spirit of the entrepreneur</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ammonista.com/archive/2014/11/17/sounds-of-street-view</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-11-23</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/5470d53ae4b02d59e253ff4f/5470d57ee4b0ceb72e2060c7/1416680833041/sounds1.jpg</image:loc>
      <image:title>a collection of ammonista stimuli - Sounds of Street View</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/5470d53ae4b02d59e253ff4f/5470d54be4b02d59e253ff6c/1416680780078/soundsgo-820x420.jpg</image:loc>
      <image:title>a collection of ammonista stimuli - Sounds of Street View</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/5470d53ae4b02d59e253ff4f/5470d56ce4b0ceb72e20607d/1416680813047/sounds-streetview3.1.png</image:loc>
      <image:title>a collection of ammonista stimuli - Sounds of Street View</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.ammonista.com/archive/2014/4/10/the-power-of-pause</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-04-22</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/53470aade4b0bb0f73f9c9d2/1397164718118/pause4.jpg</image:loc>
      <image:title>a collection of ammonista stimuli - The Power of Pause</image:title>
    </image:image>
    <image:image>
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      <image:title>a collection of ammonista stimuli - The Power of Pause</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.ammonista.com/archive/2013/12/19/the-importance-of-elsewhere</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-09-10</lastmod>
    <image:image>
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      <image:title>a collection of ammonista stimuli - The Importance of Elsewhere</image:title>
    </image:image>
    <image:image>
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      <image:title>a collection of ammonista stimuli - The Importance of Elsewhere</image:title>
    </image:image>
    <image:image>
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      <image:title>a collection of ammonista stimuli - The Importance of Elsewhere</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/52b5f901e4b0180abbdfc6c3/1387657474888/thailand-bell.png</image:loc>
      <image:title>a collection of ammonista stimuli - The Importance of Elsewhere</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/52b5fce6e4b056e96534d55d/1432089110077/travel-flowers.JPG</image:loc>
      <image:title>a collection of ammonista stimuli - The Importance of Elsewhere</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/52b5fa55e4b0edd5cee2b812/1387657814612/travel-5.png</image:loc>
      <image:title>a collection of ammonista stimuli - The Importance of Elsewhere</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.ammonista.com/archive/2013/12/19/the-age-of-infographics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-01-08</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/52b601aae4b0b3e376ab39f3/1387659703957/infographic-about.jpg</image:loc>
      <image:title>a collection of ammonista stimuli - The Age of Infographics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/52bc9a42e4b0204d439e7861/1388091970485/social-media-explained.png</image:loc>
      <image:title>a collection of ammonista stimuli - The Age of Infographics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/52b38e03e4b0e9278fca5a0c/1387499012664/infographic-global-carbon-footprint.jpg</image:loc>
      <image:title>a collection of ammonista stimuli - The Age of Infographics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/52b6018ee4b0b3e376ab396d/1387659662387/infographic-email.jpg</image:loc>
      <image:title>a collection of ammonista stimuli - The Age of Infographics</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.ammonista.com/archive/2013/12/14/miraval-2014</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-04-10</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/52ad56d8e4b03e36e0c16512/1387091683500/Mirival2014.jpg</image:loc>
      <image:title>a collection of ammonista stimuli - It Happens Only Once A Year – What’s Next Leadership Retreat accepting reservations for 2014</image:title>
      <image:caption>What's Next executive leadership retreat 2014 at Miraval in Arizona.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/52afd4b7e4b09af7f3cc33d2/1432089113276/miraval-contemplate.JPG</image:loc>
      <image:title>a collection of ammonista stimuli - It Happens Only Once A Year – What’s Next Leadership Retreat accepting reservations for 2014</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.ammonista.com/archive/2014/11/17/is-your-why-compelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2015-01-11</lastmod>
  </url>
  <url>
    <loc>http://www.ammonista.com/archive/2014/11/17/nothing-can-keep-drones-grounded</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-11-23</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/546ac5b6e4b08b7b35d15d51/1416283583585/drones.png</image:loc>
      <image:title>a collection of ammonista stimuli - Nothing can Keep Drones Grounded</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/546ac678e4b06c793915adab/1416283769409/drone-weekly.jpg</image:loc>
      <image:title>a collection of ammonista stimuli - Nothing can Keep Drones Grounded</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/546ac83fe4b06c793915b39f/1416284242668/skyward.png</image:loc>
      <image:title>a collection of ammonista stimuli - Nothing can Keep Drones Grounded</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/546ac7d1e4b057f57450d893/1416284114360/SkyWard.png</image:loc>
      <image:title>a collection of ammonista stimuli - Nothing can Keep Drones Grounded</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.ammonista.com/archive/5megatrends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-04-10</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/5307b9c4e4b0ca5f367759df/1393015238100/megatrends-bridge.jpg</image:loc>
      <image:title>a collection of ammonista stimuli - 5 Mega-Trends for the Next Decade</image:title>
      <image:caption>5 Mega-Trends for the Next Decade. Feature Story in The Ammonista Report Winter 2014. Business + Life + Design</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ammonista.com/archive/ar-2014-spring-feature</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-11-19</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/534711c2e4b02c0c8e9c9463/1397166531886/</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Spring 2014</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/5348709ee4b0c1a4ea5543ce/1397256351391/</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Spring 2014</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/5347188be4b001b9efda31c8/1397168267804/</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Spring 2014</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/53471690e4b03c03e077392e/1397167760514/</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Spring 2014</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/53471752e4b0b51fbb0b6631/1397168619525/</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Spring 2014</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/534712d1e4b06a4afe12d34b/1397166803681/</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Spring 2014</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/534711dbe4b09ed62948993a/1397166555883/</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Spring 2014</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/5347137ae4b0e2dbda7287d1/1397166971822/</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Spring 2014</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/534878f9e4b029dc12bef184/1397258490003/</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Spring 2014</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/534717cde4b04453732f9b15/1397168080633/</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Spring 2014</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/5347172ae4b01ccabb369719/1397168592488/</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Spring 2014</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/534721c7e4b0d938823f1ad8/1397170632314/pat+2.gif</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Spring 2014</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/534716fce4b0cbe1acbf5faf/1397167872068/</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Spring 2014</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.ammonista.com/archive/2014/11/17/exercise-as-muse</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2015-01-11</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/546ac463e4b0d57d3293c980/1416283236581/exercise-muse.png</image:loc>
      <image:title>a collection of ammonista stimuli - Exercise as Muse</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/546f9b2ce4b069c985884265/1416600367950/</image:loc>
      <image:title>a collection of ammonista stimuli - Exercise as Muse</image:title>
      <image:caption>Bibi McGill, Beyonce's lead guitarist and yogi musician at Root Whole Body.  Hear why she teaches or visit her on Facebook.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ammonista.com/archive/ar-2014-fall-feature</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-11-22</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/546ae6c6e4b0ffb97760d3ba/1416292038210/iphone.jpg</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Fall 2014</image:title>
      <image:caption>Apple: CEO claims that consumer privacy is protected because company profits from device sales rather than advertising Following public controversy over purported customer data security breaches, in September 2014 Tim Cook, Apple's CEO published an open letter to customers outlining the company's commitment to privacy. In the letter he stated: “Our business model is very straightforward: We sell great products. We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t 'monetize' the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you." The letter was widely interpreted to be a challenge to competitor Google, which derives much of its revenue from advertising based on consumer data.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/546ad0cde4b0f7d6453d59f0/1416291225140/candybars.jpg</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Fall 2014</image:title>
      <image:caption>Tesco: stops selling candy In May 2014, Tesco announced that it would remove candy from its checkouts by the end of December 2014. The policy will apply to all of its stores, and aims to help customers choose more healthy options. The UK supermarket's research showed that 65% of shoppers felt that moving candy to elsewhere with the store would encourage them to be more healthy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/546ae5a6e4b0b5dd39a33194/1416291750578/tesla</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Fall 2014</image:title>
      <image:caption>Tesla: open source technology In June 2014, Tesla announced that it would no longer initiate patent lawsuits against anyone using their technology in good faith. The company stated that given the incredibly small size of the electric car market relative to the total automotive market, and the urgency of the carbon crisis, there would be an overall benefit to humanity in making their technology available (even to potential competitors).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/546ae4dbe4b0af39afaed4ea/1416291547404/angora.jpg</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Fall 2014</image:title>
      <image:caption>H&amp;M, Gap, TopShop &amp; more: Fashion retailers stop selling angora wool products Following allegations that suppliers in China were mistreating rabbits during the production of angora wool in November 2013, multiple global fashion retailers have removed angora products from stock and suspended sourcing. More than 30 brands, including H&amp;M, Forever 21 and Topshop (who received a petition with more than 100,000 signatures), committed to removing angora products, with ASOS, Mango and John Lewis implementing permanent bans in the UK. Other retailers, including Tommy Hilfiger and Calvin Klein, committed to global bans. The original video footage was released by animal-rights organization PETA and was widely circulated on social media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/546ae5c2e4b035b86c88aa53/1416291778632/parade.jpg</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Fall 2014</image:title>
      <image:caption>Guinness: Drinks brand pulls out of NY's St. Patrick's Day parade over LGBT participation exclusion In March 2014, Irish brewer Guinness announced it would not participate in New York City’s annual St. Patrick’s Day Parade because gay and lesbian groups were prohibited from carrying gay-friendly or LGBT identifying signs. The brand, one of the event’s biggest sponsors, withdrew support the day before the event after negotiations to reverse the exclusion policy failed. In September 2014, event organizers announced that an LGBT group would be allowed to march under their own banner in the 2015 parade.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/546ae6a6e4b0d57d3294300f/1416292006607/subway.jpg</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Fall 2014</image:title>
      <image:caption>Subway: Sandwich chain removes potentially harmful chemical from its bread in the US In February 2014, Subway announced that it would remove the chemical azodicarbonamide from its bread products in the US, after a consumer petition raised over 60,000 signatures in a week. The chemical – which lengthens the shelf life of bread – is approved by the USDA and FDA, however is not allowed to be used in food products in Europe or Australia. Advocacy groups claimed that the chemical converted into carcinogens when baked.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/546f97c4e4b0ae9088799aee/1416599541898/business-planet.jpg</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Fall 2014</image:title>
      <image:caption>In a global survey of 30,000 consumers, 72% of people said that business is failing to take care of the planet and society as a whole. Accenture &amp; Havas Meda, June 2014</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/546acec7e4b00aa8183446c0/1416285896356/sacrifice-bunny.jpg</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Fall 2014</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/546ad023e4b07001c0400312/1416291378988/tobacco.jpg</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Fall 2014</image:title>
      <image:caption>CVS: US drugstore chain stops selling tobacco products As of September 2014, US drugstore chain CVS pulled cigarettes and tobacco-related products from all its stores. Predicting that the decision will cost around $2 billion in annual revenue, the chain states that stocking tobacco products is in conflict with its role as a health care company. The company also launched the quit smoking campaign #OneGoodReason on social media, and rebranded its corporate entity as CVS Health.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/546ae4f4e4b0405cc46244b4/1416291572864/intel.jpg</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Fall 2014</image:title>
      <image:caption>Intel: Chip maker stops using minerals from conflict zones In January 2014, multinational technology firm Intel stopped using materials from conflict zones to build its microprocessors. Minerals such as gold and tungsten are often mined in countries affected by armed struggles and human rights violations, such as the Democratic Republic of Congo. Intel has urged others in the technology industry to follow its lead by sourcing materials from conflict-free locations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ammonista.com/archive/ar-2015-fall-feature</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2015-11-19</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/5612deece4b04e09dd388449/1447656547552/</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Fall 2015</image:title>
      <image:caption>Many feel uncomfortable with the concept of sharing, especially in the U.S. However, with success story after success story making its way into social media, those barriers are coming down.  Image Courtesy: Campbell Mithun</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/5612cb86e4b0a677ddf49a2b/1444072330948/</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Fall 2015</image:title>
      <image:caption>Now operating in 21 countries, employing over 300,000 drivers at last count,and worth over $40 billion, Uber is surprising all analysts.  Image Courtesy: Uber.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/5612c9dbe4b042344e82a0f6/1444071920266/</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Fall 2015</image:title>
      <image:caption>Airbnb enables people to rent out their homes as lodging. It has over 1,000,000 listings in 34,000 cities and 190 countries.  Image Courtesy: airbnb.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/5612dc79e4b0a8aca3733592/1447646461856/</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Fall 2015</image:title>
      <image:caption>Image Courtesy: PwC Analysis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/5612d3bbe4b0890ee935b687/1444074429072/</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Fall 2015</image:title>
      <image:caption>WeWork is a U.S.-based company that provides shared workspace, community and services for entrepreneurs, freelancers, startups and small businesses. It is now reportedly valued at over $10 billion.  Image Courtesy: Jeremiah Britton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/5612e073e4b0011a61b04a3a/1444077692577/</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Fall 2015</image:title>
      <image:caption>SharedEarth, a free site that connects landowners with gardeners interested in expanding their garden and farmers in need of space to grow crops. Here you can find access land in exchange for sharing some of the bounty with the landowner.  Image Courtesy: SharedEarth.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/5612dd33e4b0ece82a76a475/1444076855745/</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Fall 2015</image:title>
      <image:caption>Quirky's sharing concept is near and dear to my heart as it facilitates the art of invention, bringing together ideas and resources to make new ideas happen.  Image Courtesy: Quirky.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/5612ce00e4b0ece82a75fd29/1444072966377/</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Fall 2015</image:title>
      <image:caption>Etsy is a peer-to-peer (P2P) e-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured items including art, photography, clothing, jewelry, food, bath and beauty products, quilts, knick-knacks, and toys.  The site follows in the tradition of open craft fairs, giving sellers personal storefronts where they list their goods for a fee of US $0.20 per item.  With 54 million users registered as members, the online marketplace connected 1.4 million active sellers with 19.8 million active buyers.  Image Courtesy: Charles Hudson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/561ff3a5e4b047dbc9f975c0/1444934570399/</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Fall 2015</image:title>
      <image:caption>Image Courtesy: Derek Bacon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/5612db2be4b0f0855837720c/1447651742969/</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Fall 2015</image:title>
      <image:caption>A window into the timeline of the sharing economy can be seen here, with its start via Craigslist and forward movement in terms of company type, growth rate and volume.  Image Courtesy: Vladimir Mirkovic, www.transartdesign.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/5612d9a9e4b033aa912f8eeb/1444075946711/</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Fall 2015</image:title>
      <image:caption>  Streetbank.com  According to Streetbank, there are currently 40,683 neighbors sharing 51,338 things - everything from tools and instruments, to sofa beds and skills. Definitely not a "bank" in the classic sense, rather, it is a platform for connecting with your neighbors to share goods and services.  Image Courtesy: Streetbank.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/5612e2ede4b0ece82a76e1f6/1444078319193/</image:loc>
      <image:title>a collection of ammonista stimuli - The Ammonista Report - Fall 2015</image:title>
      <image:caption>Boards2Ride.com lets people connect with the gear they need while simultaneously avoiding the hassle and cost of transporting their own equipment while traveling.  Image Courtesy: Boards2Ride.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ammonista.com/archive/2015/10/23/jetcom-rivals-amazon-and-costco</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2015-11-17</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/562aa917e4b0604d6b3dc9e6/1445636377687/jet.com.jpg</image:loc>
      <image:title>a collection of ammonista stimuli - Jet.com rivals Amazon and Costco</image:title>
      <image:caption>Mixing the best of both worlds that Amazon Prime and Costco offer, and adding additional, savings-based decision making tools for the consumer, Jet.com's approach has the smell of a winning combination. Image Courtesy: RBC Capital Markets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/562aefd7e4b03d0cdc808290/1445654788160/</image:loc>
      <image:title>a collection of ammonista stimuli - Jet.com rivals Amazon and Costco</image:title>
      <image:caption>Consumer purchase data from Amazon shows customers that spend in excess of $200 per year are almost 4-to-1 Prime members, meaning they willingly pay up-front, membership fees to take advantage of greater savings. Image Courtesy: RBC Capital Markets    </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/562b76dfe4b01a45f69a57da/1445689058178/</image:loc>
      <image:title>a collection of ammonista stimuli - Jet.com rivals Amazon and Costco</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.ammonista.com/archive/2015/8/3/the-missing-link-for-future-generations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2015-11-17</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/56200561e4b0feb0d84a2074/1444939108209/</image:loc>
      <image:title>a collection of ammonista stimuli - The Missing Link for Future Generations</image:title>
      <image:caption>An image grab from Benji Wagner's compelling TedX talk on our transition from cavemen to, eventually, robots...where our connection with the outdoors is (for all intents and purposes) non-existent.  Image Courtesy: TedX Talks  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/562005ace4b007035b0f752e/1444939191762/</image:loc>
      <image:title>a collection of ammonista stimuli - The Missing Link for Future Generations</image:title>
      <image:caption>‘Because it is limited in characters, texting discourages thoughtful discussion or any level of detail, and its addictive problems are compounded by its hyper-immediacy.’  Image Courtesy: Alamy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/561fe325e4b01bfb667651c1/1444930342793/</image:loc>
      <image:title>a collection of ammonista stimuli - The Missing Link for Future Generations</image:title>
      <image:caption>Today, our increasing, over-dependence on technology begins at a very young age.  Image Courtesy: growingagreenfamily.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ammonista.com/archive/2015/8/21/3-d-printing-for-novice-hands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2015-11-17</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/56200ad1e4b011a9a3a45ce3/1444940504017/</image:loc>
      <image:title>a collection of ammonista stimuli - putting 3-d printing in novice hands</image:title>
      <image:caption>Check out the different functions of the 3DSimo Mini, a portable 3D printer pen that many creative artists will love.  Image Courtesy: 3DSimo | Kickstarter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/56200a69e4b0d21510b47921/1444940395583/</image:loc>
      <image:title>a collection of ammonista stimuli - putting 3-d printing in novice hands</image:title>
      <image:caption>The 3Doodler 3D pen...an affordable, solidly-performing tool.   Image Courtesy: 3Doodler.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/56200ab3e4b011a9a3a45bbe/1444940471649/</image:loc>
      <image:title>a collection of ammonista stimuli - putting 3-d printing in novice hands</image:title>
      <image:caption>Image Courtesy: 3DSimo | Kickstarter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/56200983e4b0d21510b46ae4/1444940166801/</image:loc>
      <image:title>a collection of ammonista stimuli - putting 3-d printing in novice hands</image:title>
      <image:caption>3D Simo CEO David Paskevic feeds plastic into a prototype of his new 3D mini pen.  Image Courtesy: Hilary Brueck</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/56200b3ee4b0d3603bd06ece/1444940608858/</image:loc>
      <image:title>a collection of ammonista stimuli - putting 3-d printing in novice hands</image:title>
      <image:caption>Polyes Q1 is a highly innovative offering in the 3D pen space, allowing for easy and fast designs to be produced with nearly zero safety issues.  Image Courtesy: Future Make</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ammonista.com/archive/2015/9/26/5-trends-every-manufacturer-must-know</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2015-11-17</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/562e9dc0e4b07380a30a1e4f/1445895622633/</image:loc>
      <image:title>a collection of ammonista stimuli - 5 trends every manufacturer must know</image:title>
      <image:caption>The Internet of Things is a game-changer. Customers expect multi-device connectivity between products from entirely different manufacturers. Image Courtesy: BackwardsTimeMachine</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/562e9a5fe4b05ee7fd98c4fe/1445894766649/</image:loc>
      <image:title>a collection of ammonista stimuli - 5 trends every manufacturer must know</image:title>
      <image:caption>Smartlab's Recon 6.0 is a programmable robot with highly-variable settings, allowing for near continual "product renewal" to be enjoyed by the customer. Image Courtesy: Smartlab</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/562e9d12e4b03a630c3d5c85/1445895443914/</image:loc>
      <image:title>a collection of ammonista stimuli - 5 trends every manufacturer must know</image:title>
      <image:caption>Priced at just $399 MSRP, the MOD-t 3D printer is one for the masses. Adding huge fuel to the DIY Maker movement, the MOD-t is versatile, fast and reliable. Image Courtesy: New Matter  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/562e9e18e4b0c1b00fe3286e/1445895706131/</image:loc>
      <image:title>a collection of ammonista stimuli - 5 trends every manufacturer must know</image:title>
      <image:caption>Tesla gets it internal software updates from the cloud, on-the-fly. Not only useful for getting the latest car performance updates from Tesla, it allows for personalized, custom settings, allowing owners to truly "make the car their own."  Image Courtesy: Tesla Motors</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/562e9e72e4b0399cd6ac1225/1445895796124/</image:loc>
      <image:title>a collection of ammonista stimuli - 5 trends every manufacturer must know</image:title>
      <image:caption>Mattel's direct embrace of 3D printing technology is allowing kids to both design and print their own toys...an exercise that is both fun and educational.  Image Courtesy: Autodesk.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/523e28ffe4b0f6b279e9dbb8/t/562e9cc2e4b0c666575b1a50/1445895366417/</image:loc>
      <image:title>a collection of ammonista stimuli - 5 trends every manufacturer must know</image:title>
      <image:caption>Consumers come pre-loaded with information these days, ranging not only on price and function, but also on a given products responsibility from both environmental and social perspectives.  Image Courtesy: GreenCars.org</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ammonista.com/archive/category/business</loc>
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    <loc>http://www.ammonista.com/archive/category/design</loc>
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  <url>
    <loc>http://www.ammonista.com/contact-1</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2013-11-14</lastmod>
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      <image:caption>ammonista: creating authentic and compelling brands from the inside out</image:caption>
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      <image:title>contact TEST PAGE</image:title>
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      <image:caption>Ekocycle || Fashionable suits from recycled plastic bottles</image:caption>
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      <image:caption>Urban Wood || Reclaimed, one of a kind furniture</image:caption>
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      <image:caption>Have a question for Dear Ammonista? Submit it here. And check out the archive.</image:caption>
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    <changefreq>daily</changefreq>
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    <lastmod>2015-11-19</lastmod>
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