creating authentic and compelling brands from the inside out

creating authentic and compelling brands from the inside out

The inspiration for the name Ammonista comes from a life-long fascination with ammonites, organic mineral fossils of ancient sea invertebrates that lived over 400 million years ago. If a tiny squid-like creature can make such an amazing impression that is being admired millions of years later, imagine what kind of imprint a purposeful human can make?

about

about

Ammonista is a unique consultancy that merges brand strategy with entrepreneurialism.
 
We conspire with companies to excavate the most meaning out of their brands and express them in authentic, substantive and sustainable ways --- inspiring irrationally loyal fans in the process.
 
In short, it's building the brand from the inside out, starting with what’s intensively burning in the bellies of the company visionaries that may serve as a beacon to attract the like-hearted.
 
what we do
 
Acceleration
Innovation
Culture
Successions
Startups
Turnarounds
Exits

who

who

Pat Johnson is a futurist, anthropologist and entrepreneur.
 
A 25-year brand veteran, she’s principal of Ammonista – a unique consultancy that merges brand strategy with entrepreneurialism.  
 
Transforming future trends and cultural insights into authentic business strategies, Pat helps companies create brands of significance.  An entrepreneur herself, she brings thought leadership to global health, energy and technology companies – serves as an Entrepreneur-In-Residence for a high-tech investment fund - and advises many start-ups. Foreseeing the continuing ‘upstream’ focus of the health care industry, she founded Root Whole Body, a wellness center concept for the enlightened and curious who embrace holistic health.
 
Prior to Ammonista, she directed some of the best brands in the business, as founder/CEO of nationally-acclaimed creative ad agency NORTH.

who

who

Laura Mansfield is a purpose-driven visionary and an accelerator of people, causes and companies.
 
A social entrepreneur who has designed and implemented numerous plans for social enterprises in corporate and nonprofit sectors in the U.S. and abroad, she’s part of the think tank at Ammonista. 
 
Laura brings her successful track record catalyzing growth for corporate, non-profit and government sectors to every project – no challenge too mundane or difficult to solve.  She’s the founder of three successful media companies and served as the former CEO/Visionary of PAGATIM – audio content strategists, creators and distributors for companies like Levi’s, Nike, Clif Bar, and Keen Footwear.
 
With a Masters in Non-Profit Management, Laura served as an Adjunct Professor teaching Social Entrepreneurship, Social Change and Leading through Collaboration – and is often hired by foundations to evaluate the effectiveness of their social impact organizations.

portfolio

portfolio

Ann Sacks

Brooks Running

Root Whole Body

Providence

Toyota

Jantzen

Stashbox

Bridgeport Brewing

Gerber Legendary Blades

Portland General Electric

One Vibe

Undisclosed Others