creating authentic and compelling brands from the inside out

creating authentic and compelling brands from the inside out

The inspiration for the name Ammonista comes from a life-long fascination with ammonites, organic mineral fossils of ancient sea invertebrates that lived over 400 million years ago. If a tiny squid-like creature can make such an amazing impression that is being admired millions of years later, imagine what kind of imprint a purposeful human can make?



Ammonista conspires with companies to excavate the most meaning out of their brands and express them in authentic, substantive and sustainable ways --- inspiring irrationally loyal fans in the process.

In short, it's building the brand from the inside out, starting with what’s intensively burning in the bellies of the company leadership that may serve as a beacon to attract the like-hearted.


business planning

brand architecture

product development

experience design

consumer research

trend forecasting

planning sessions and retreats



Pat Johnson is a futurist, anthropologist and entrepreneur.

A 25-year brand veteran, she’s principal of Ammonista – a unique consultancy that merges brand strategy with entrepreneurialism.  

Transforming future trends and cultural insights into authentic business strategies, Pat helps people and companies create brands of significance.  An entrepreneur herself, she brings thought leadership to global health, energy and technology companies – serves as an Entrepreneur-In-Residence for a high-tech investment fund - and advises many start-ups.   An area of particular interest to Pat is health and well-being.  Foreseeing the continuing ‘upstream’ focus of the health care industry, she founded Root Whole Body, a wellness center concept for the enlightened and curious who embrace holistic health.

Prior to Ammonista, she directed some of the best brands in the business, as founder/CEO of nationally-acclaimed creative ad agency NORTH.

brand experience

brand experience

Ann Sacks

Brooks Running

Root Whole Body




Regence Blue Cross

Hawaiian Electric Industries

Bridgeport Brewing


Gerber Legendary Blades

Portland General Electric

One Vibe

Undisclosed Others