creating authentic and compelling brands from the inside out

creating authentic and compelling brands from the inside out

The inspiration for the name Ammonista comes from a life-long fascination with ammonites, organic mineral fossils of ancient sea animals that lived over 400 million years ago. If a tiny squid-like creature can create such a beautiful impression that is being admired millions of years later, imagine what kind of imprint a purposeful company can create?

about

about

Ammonista is a unique consultancy that merges brand strategy with entrepreneurialism.
 
We conspire with companies to excavate the most meaning out of their brands and express them in authentic, substantive and sustainable ways --- inspiring irrationally loyal fans in the process.
 
In short, it's building the brand from the inside out, starting with what’s intensively burning in the bellies of the company visionaries that may serve as a beacon to attract the like-hearted.
 
what we do
 
Acceleration
Innovation
Culture
Successions
Startups
Turnarounds
Exits

 

 

 

Pat Johnson is a futurist, anthropologist and entrepreneur.

A 25-year brand veteran, she’s principal of Ammonista – a unique consultancy that merges brand strategy with entrepreneurialism.  

Transforming future trends and cultural insights into authentic business strategies, Pat helps people and companies create brands of significance.  An entrepreneur herself, she brings thought leadership to global health, energy and technology companies – serves as an Entrepreneur-In-Residence for a high-tech investment fund - and advises many start-ups.   An area of particular interest to Pat is health and well-being.  Foreseeing the continuing ‘upstream’ focus of the health care industry, she founded Root Whole Body, a wellness center concept for the enlightened and curious who embrace holistic health.

Prior to Ammonista, she directed some of the best brands in the business, as founder/CEO of nationally-acclaimed creative ad agency NORTH.

who

who

Pat Johnson is a futurist, anthropologist and entrepreneur.
 
A 25-year brand veteran, she’s principal of Ammonista – a unique consultancy that merges brand strategy with entrepreneurialism.  
 
Transforming future trends and cultural insights into authentic business strategies, Pat helps companies create brands of significance.  An entrepreneur herself, she brings thought leadership to global health, energy and technology companies – participates in several investment funds - and advises many start-ups. Foreseeing the continuing ‘upstream’ focus of the health care industry, she founded Root Whole Body, a whole body health concept for those seeking a natural-first approach to their health and vitality.
 
Prior to Ammonista, she directed some of the best brands in the business, as Founder/CEO of nationally-acclaimed creative ad agency NORTH.

 

Portfolio

Portfolio

 

Ann Sacks

Brooks Running

Root Whole Body

Providence

Toyota

Jantzen

Stashbox

Bridgeport Brewing

Gerber Legendary Blades

Portland General Electric

One Vibe

Undisclosed Others