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Sounds of Street View

Google Maps feature site-specific sound experiences

Launched in August 2014, Sounds of Street View is a project from UK-based hearing aid specialist Amplifon. Combining Google Maps with audio footage, the free online experience automatically adds site-specific sounds to different locations, with three available at launch; France, Hawaii and California. When users click around Google Maps online, they automatically hear typical sounds from each place, such as church bells, fountains or crashing waves. The intention? To offer a richer, fuller experience or ‘sense’ of being there. What’s next? Smell-o-vision?

This post is featured in The Ammonista Report - Fall 2014: quarterly inspiration to help people and companies create brands of significance. Subscribe Here.