[ #1 Do it for the right reasons.] 
[ #2 Resist the temptation of fast and cheap.]
[ #3 Know when to say “NO”. ]
[ #4 Don’t waste all your energy on the vocal 2%. ]
[ #5 Build upon your strengths before strengthening your weaknesses. ]

[ #6 Persistence pays. And so does good instincts. ] 
[ #7 Build a compelling culture, the business will follow
[ #8 Humility is your best friend. ]