I have a company of 35 employees and we are focused on both the optimization of our product and, of course, sales and marketing. We are doing "ok," yet we are not gaining market share and seem stuck in a malaise of 'good enough'.
What can I do, as a leader, to build momentum with my company to sustain growth? How do I foster a culture of consistent effort and success? How can I truly inspire my team and get them collaborating effectively together?
Don't get me wrong. My team is good. I just know they can be better. - Stagnated in Seattle
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Every time I get asked about myself or my company, I end up talking too much and saying too little. Can you help me with my ‘elevator pitch’? ~ Verbose in Vancouver
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How important is it to have a personal brand online? ~Hesitant in Honolulu
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We’re exploring corporate gifts for the holidays and are debating whether or not to print our logo on the item. What are your thoughts? ~ Branded in Boulder
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How do I evaluate when (or if) to change my business name? Our original name isn’t as relevant to the business as it once was – and new senior staff members are interested in changing it. That said, I’ve always been taught that consistency is critical. Can you weigh in? ~ Concerned in Connecticut
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After 15 years in my industry, I find myself in that place where I’m really good at what I do and have built a strong reputation – but absolutely not as excited about my work as I once was. I’d like to pursue some other things that I'm more passionate about – but nervous about starting all over again. How do I jump tracks and give up my hard-earned success? ~ Anxious in Austin.
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I have a retail business outside of San Francisco and was considering using Groupon for my business, though I’ve heard mixed results. What do you think? ~ Skeptical in San Francisco
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