This January, audio equipment brand Beats by Dre launched a personalized music streaming service featuring a radio-style function where users can enter a location, a mood, who they’re with and what genre they would like to hear and the app generates a customized playlist. This, in addition to playlists curated by music industry insiders and a personalized home screen and content, makes it feel like a radio station programmed just for you.
This post is featured in The Ammonista Report - Spring 2014: quarterly inspiration to help people and companies create brands of significance. Subscribe Here.