Augmented Reality experiences are popping up as virtual dressing rooms, jewelry sampling and even furniture catalogues, allowing shoppers to ‘try it on’ wherever they are. How this experiential design experience gets realized in our commercial future is limited only to one’s creativity and imagination.
Understanding that when buying furniture, scale is an extremely important factor, IKEA removes the worry with an Augmented Reality mobile app that will enable consumers to visualize how IKEA products will look in their homes – and ingenious way to assure that its products are presented at the correct size. The app measures the size of the catalogue in comparison to the surrounding room and its elements to insure that the virtual furnishing are as ‘true to life’ as they can be. Using this app, consumers are able to ‘see’ how the IKEA products will look amidst their own existing furnishings and decor.