A powerful question for brands to answer in 2015: what are you prepared to sacrifice to gain meaning and loyalty with your customer?
The hardest word to say in business, especially sales, is ‘NO’. In a world of ‘we can do it’, who’s asking the critical questions of whether we ‘should’? Or if the increased sales and delivery distracts our resources away from our core purpose? Truth is, brands can’t be all things to all people – and those that try to be basically stand for nothing.
Read MoreIn his TED talk, Simon Sinek challenges how most companies talk about themselves – long on what they do or how they do it, but short on the ‘why’ – the inspirational and aspirational opportunity to ‘lead’ the hearts and minds of their employees, customer and yes, the marketplace.
Read MoreAmericans spent over $34 billion out-of-pocket for complementary and alternative medicine and this number is expected to more than double by 2020. All other wellness indicators are on the rise...
Read MoreAugmented Reality experiences are popping up as virtual dressing rooms, jewelry sampling and even furniture catalogs, allowing shoppers to ‘try it on’ wherever they are...
Read MoreWhat’s Next Leadership Retreat accepting reservations for 2014
When Vicky and I first conspired on an executive leadership retreat, our intention was to help senior managers and business owners create a ‘lighthouse’ brand for themselves – one based authentically upon their personal purpose – and one that reflects the values, philosophies and thought leadership they wish to express to the world.
We also knew that our ‘place’ should also be special – one that promotes the deconstruction of that which no longer serves us...
Read MoreInfographics, data visualization, or as I like to call it, ‘visual sound bites’ are definitely on the rise – due to its ability to take complex ideas or research and synthesize it into a concise visual communication. And as the internet brings us unprecedented access to information – infographics are being used to provide digestible chunks of information to inspire, education, market or entertain.
Read MoreBranding – or rebranding for that matter – Is a chance to consolidate your company’s story into a tasty little package for potential customers. And while most companies start with the who we are, what we do and how we do it approach – most forget the most fundamental rule of communications, which is that they prioritize what the company wants to say over what consumers want to hear (thanks to Charlie Brown's teacher for the visual).
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An extremely personal and compelling story from a leading medical tech specialist suggesting bold ideas to reinvent the health care system – starting with taking our health into our own hands and migrating towards a ‘personal health network’ model of care.
According to Eric Dishman, with 80% of medical errors being communications and coordination issues amongst medical team members, we need to go ‘”beyond the paradigm of isolated specialists doing ‘parts’ care to multi-disciplinary teams doing ‘person’ care.”
Read MoreThis was written before Root Whole Body opened its doors and serves as a manifest to why we're here...
I am a healthy,
whole, beautiful
being.
But sometimes I forget
that.
When I get in a rut and
don’t workout for awhile;
when I put my kids’ needs
before my own;
when work gets the best
of me;
when I forget to stop,
just stop, and breathe;
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